Linus Boman

Designer & Communicator

I'm a designer, lettering artist and content creator. My craft has focused on visual identity and branding, and I'm a total type nerd. After growing up in Australia and over a decade working in London, I've relocated to Malmö, Sweden. Here you can find out about my various projects.

Linus Boman


For my work history, see my LinkedIn profile.I've worked on bespoke typefaces and fonts for clients including River Island, Raiffeisen Bank and most recently on the programming and fitting of Atkinson Hyperlegible for the Braille Institute of America.My most known work – Calligraphuck – juxtaposes four letter words and flourished calligraphic lettering. After successful crowdfunding in 2013, I partnered with Chronicle Books to develop a range of products.Today over half a million items have sold across the line of over 25 products from dish towels to colouring books. Oh, and there's a book of cocktails, too!On my YouTube channel, Linus on Letters, I break down design in an accessible way for a general audience. My dream would be to see design communication expand to reach the same mainstream success as science communication. How will we inspire the next generation of designers without public outreach?


I've called many places home. Sweden is where I was born and recently returned to. I grew up and was educated in Australia, and I established myself, my business and my career in London, UK, where I spent over a decade.As a designer, I've specialised in branding and visual identity for over 10 years. I've worked for clients large and small, including Vodafone Global, T-Mobile, Toyota, Coca-Cola, Kellogg's, Boots and Superdrug.I also spent years in London's standup comedy scene and am proud to be one of the original co-founders of Angel Comedy Club, one of the country's leading indie comedy venues.I'm proud to be an alumnus of Chaps Choir.I'm a mean home cook (not in the Gordon Ramsey, sweary way) - but I do make a damn good Korean fried chicken.

Photo by Tom Parsons on Unsplash


If you have a project you'd like to discuss, please give me a brief outline below, including estimated time frames so I can let you know if it's something I can feasibly look into.

Thank you

Thanks for reaching out, I appreciate you taking an interest and taking the time. I try to respond to as many as I can.